Please read more about our heritage on our About page.

IOAN was born out of both founders’ names, Jani and Jens. Both names descend from saint John the Baptist and in Greek both names translate to Ioannis, a reference to Jani’s Greek roots. We abbreviated Ioannis to IOAN.

All IOAN products offer an instant glow with lasting care; at once a quick fix that defies the cardinal beauty rule of remote benefits, and a purveyor of long-term skin support, each IOAN product is a play on two fronts: today, and tomorrow. 

Furthermore, all IOAN products are built on a rigorous research & development process, including a careful selection of effective ingredients, and approved by real bodies and faces — on the set, and on the go — IOAN is a skincare solution that sits between lab and spotlight. 

IOAN is available right here, on ioan.eu. Please see our Shipping & Returns page to double-check if we ship to your country.

IOAN is not available at retail stores just yet, but hopefully soon. 

All discounts/promotions are announced via our social channels and newsletters. Please subscribe to our newsletter if you haven't already so that you can be kept up to date and receive subscriber-exclusive deals.

You can find the expiry date at the bottom of the primary and secondary packaging. 

Ideally in a cool, dry place with droppers screwed on tightly. Although we use highly stable formulas, it's always a good idea to avoid direct sunlight, heat, and air exposure with any beauty product to ensure optimal quality.

All of our products are formulated with a sensitive skin in mind, and are designed to be gentle enough for even the most sensitive skin types. This is achieved by avoiding any unnecessary or aggressive ingredients that may cause inflammation or irritation, in line with IOAN's philosophy.

However, it's important to recognize that everyone's skin is unique and may react negatively to certain ingredients. For instance, some individuals may be sensitive to natural ingredients like essential oils or fruit extracts. As a result, we display the full list of product ingredients on our website, allowing customers to make an informed decision prior to purchase.

Furthermore, it's worth noting that all our products our dermatologically tested and evaluated with patch tests but even the gentlest ingredients can cause a reaction in certain individuals. For this reason, we strongly recommend patch testing a small amount of the product on the inner wrist area to determine its compatibility with your skin prior to use.

Our products use fragrance, but this is 100% natural and hypoallergenic.

IOAN products do not contain parabens or silicones, but these ingredients are generally considered safe for use in cosmetics. Parabens were once widely used as preservatives in cosmetics and have been criticized for their alleged link to health concerns. However, studies on their safety are conflicting. Similarly, claims that silicones cause skin concerns have not been substantiated. Silicones form a permeable barrier that offers protection against moisture loss and provides numerous benefits to the skin. Overall, parabens and silicones are effective and versatile ingredients that benefit the skin and are safe to use.

Disodium EDTA is a salt of ethylenediaminetetraacetic acid and is primarily used in cosmetics as a chelating agent to enhance the stability of formulas and make the job of preservatives easier. In our formula it prevents ingredients from binding with trace elements that can be present in water or other ingredients. Disodium EDTA is also used as a food additive. Several studies have found that disodium EDTA is safe for use in cosmetic products and is not a skin sensitizer, carcinogen, or able to penetrate through the skin.

Bismuth oxychloride is a powder produced synthetically by combining natural elements such as water, chlorine, and bismuth. Bismuth, which is the only non-toxic heavy metal, undergoes a multi-step purification process before being used in cosmetics and skincare. However, if Bismuth Oxychloride is exposed to the skin in large amounts, it may cause allergic reactions like many other ingredients. For instance, when used as a base or in high concentrations in mineral-based powder foundations, allergic reactions are possible. In contrast, the risk of an allergic reaction is highly unlikely in our Golden Hour serum (1.9%) since the concentration of this ingredient is very low. Our choice of bismuth oxychloride platelets was driven by its ability to provide a smooth texture and a fantastic radiance that cannot be matched by any other product in the market. Besides, bismuth oxychloride is safe in the typical concentrations used in cosmetics, and the FDA has approved it as a safe ingredient for use in face, eye, lip, and nail products. Cosmetics formulated with bismuth oxychloride are comfortable to wear and provide a great look and feel on the skin with long-lasting performance.

Phenoxyethanol is a preservative that kills bacteria and is safe in concentrations up to 1%. We believe that this ingredient is necessary to ensure the effectiveness of all active ingredients in our skincare products. It is absolutely not dangerous, but some people may have an allergic reaction to this ingredient, just as some people may be allergic to apples, for example.

Titanium dioxide (CI 77891) is a vegan, non-toxic, and overall safe to be used in cosmetics. Its particles are large enough to not penetrate healthy skin and pose any dangers. Titanium dioxide is only dangerous if inhaled and has shown an increased risk of lung cancer in animals. Some skin apps unrightfully give this ingredient a bad rating in our opinion. 

In order to dissolve and stabilize certain ingredients, our Golden Hour serum contains a small amount of denatured alcohol. Although denatured alcohol is known to be a drying type of synthetic alcohol that can irritate skin and weaken its barrier if used in concentrations of 10% or greater by depleting or improperly reorganizing vital skin lipids, the concentration in our product is much lower (0.5% to dissolve our curcuma extract). As a result, it is unlikely to cause any adverse effects.

Blend 1 or 2 drops with your favorite moisturizer or serum. Mix and apply evenly to your face and neck. We recommend using the Golden Hour serum and the Extra Sun tanning drops together because the mineral pigments were developed to perfectly match each other. 

The active ingredients in the Extra Sun are very concentrated. Start with 1 drop for a subtle bronzed glow. Gradually build up to 2-3 drops depending on the desired tan strength. 

The Extra Sun tanning drops work in 3 ways. First of all they are enriched with natural caramel-colored minerals for an immediate effect. Secondly, DHA, in combination with dimethyl isosorbide, erythrulose, and several powerful antioxidants, provides an even, smooth, and long-lasting natural skin color. This skin browning effect is a result of a Maillard reaction. DHA reacts chemically with the amino acids in the protein keratin, the major component of the skin surface. The resulting pigments are called melanoidins and these are similar in coloration to melanin, the natural substance in the deeper skin layers which brown or "tan", from exposure to UV rays.

Lastly, the product also includes a combination of acetyl tyrosine and extract of the Monk's pepper berries, which accelerate and enhance skin pigmentation. This helps to prolong, maximize, and accelerate your tan. Gradually building up a natural, healthy-looking tan without exposure to the sun is made possible with Extra Sun tanning drops.

Once the darkening effect has occurred, the tan will not sweat off or wash away with soap or water. It will fade gradually over 3 to 4 days.  If you want to stay tanned you can safely build with extra drops of the Extra Sun. Exfoliation with AHA, prolonged water submersion, or heavy sweating can lighten the tan, as these all contribute to rapid dead skin cell exfoliation.

Partly, you will remove the pigments from the instant effect but you will not remove the color obtained from the DHA. 

Best to wait 3 hours for the DHA to do its work. 

This can be the case even if you don’t see it at first. Best to wash your hands with water and soap after using the drops. 

Yes, the DHA matches with your own skin tone. 

No the self-tanning effect does not, we repeat, does not offer any type of sun protection. Always use sun screen on top of it. 

No, DHA or any other of the ingredients do not cause hyperpigmentation. DHA only reacts with the top layer of your skin (stratum corneum), this reaction is only temporary and optical. The monk’s pepper berries extract only stimulates melanin production in a slow and controlled manner. 

Our products are 100% safe to use and dermatologically tested. We use gentle and effective ingredients that are not harmful to our planet, animals, or human beings. We choose not to be a "free from" brand since natural & synthetic ingredients can be equally toxic. We use the latest scientific evidence to guide us when formulating our products. We don't use any unnecessary ingredients. We make sure that our synthetic and natural ingredients are present in the right doses, so they can do their work while remaining perfectly safe.

We are committed to reducing our impact on the environment. All our paper-based packaging is made of FSC-certified paper from sustainably managed forests; we work with glass bottles and jars that are fully recyclable; we work with refillable cups in our products where possible, only refills are available for purchase; and we are continuously looking for ways to improve our packaging by working with more recycled, recyclable, and biodegradable materials.

All our products are manufactured in Belgium, where IOAN HQ is based as well.

Although our products contain natural ingredients, they are not 100% natural. Our products are 100% vegan. We never communicate or promote our products to be 100% natural. However, we promise that our products are created with as many ingredients from natural origin as possible. We always choose natural alternatives where possible. The decision to include certain synthetic ingredients in our formulas is based on our belief that the result and the function of a product are just as important as the ingredients.

All IOAN products are cruelty-free and never tested on animals.

Please see the complete list of countries we ship to on our Shipping & Returns page.

Please see the approximate shipping durations on our Shipping & Returns page.

No, we, unfortunately, don't ship to these regions yet. Please note we're working hard to make this possible in the future.

Yes, you can return your unused and unopened IOAN products free of charge within 14 days after the shipment's arrival date. Please consult our returns policy and instructions on our Shipping & Returns page.

We always strive to provide the best possible service. In case your package was lost, or you received it damaged, please reach out to info@ioan.eu so we can help you as soon as possible.

We are working on it and hope to expand our shipping reach shortly.

We accept the following payment methods:

- Bancontact

- ApplePay

- Mastercard

- VISA

- Paypal

- American Express

Other credit cards are not accepted but can possibly be added to a PayPal account, after which you can then pay your order on our website using PayPal.

IOAN is an EU website; all payments will be handled in Euros.

If you placed an order from the EU on our EU website, you would not have to pay import duties to receive your order.

There is a possibility that you might have to pay import duties depending on the customs laws of the delivery country. Please advise our Shipping & Returns page for more details.

There may be several reasons why payment for an order has failed. Please reach out to our Customer Experience team by emailing info@ioan.eu and we will help you.

You receive an order summary in your order confirmation email after you have placed an order. You can also find your order history in your IOAN account. If you wish to receive an invoice, please contact our Customer Experience team at info@ioan.eu so we can send it to you.

VAT is Value Added Tax, which is the taxes paid on top of the value from the sale of products or services. Both customers inside and outside the EU pay VAT on their purchases.

Depending on your bank account it may take up to 14 days to receive your refund. You will receive the refund on the account that was used for payment. 

We are always here to help and are open to questions. Please reach out anytime at info@ioan.eu