We dedicated over two years to the development of IOAN, as we sought to create a product that would infuse the skin with the feeling of a golden hour sunset. This vision drove us to develop a formula that would provide a radiant glow and enhance the face's natural beauty.Jani: having worked in the public eye for over 20 years, I desired to develop a product that would provide immediate results. I aimed to create a solution that would minimize the appearance of pores, grant a healthy radiance, and add a touch of color, without appearing overly made up. My vision was to produce a natural-looking product that would elicit an instant "wow" effect.
Jens: I hold a Ph.D. in pharmaceutical sciences and have a profound interest in the field of dermatology. It was crucial to me that Jani's requirements were met with a product that provided long-lasting skincare benefits. Given my desire to minimize the number of steps required in a skincare regimen, I dedicated significant research towards developing a solution that combined numerous active ingredients into a single formula. As a result, our journey to create a product that would nourish, hydrate, combat signs of aging, and impart a healthy radiance spanned more than two years. It brings me immense joy that we have ultimately achieved success in our endeavors.We truly believe that radiant, healthy-looking skin is the epitome of youthfulness We embrace our age, and we love who we are. We don’t fight our skin. We give it love so it can shine. IOAN is for everybody. Men, women, he/she/them.